![]() ![]() One of the biggest issues is we’ve mostly run out of free IPv4 space. Generally they’ve not asked the most important question: should they get a dedicated IP? They don’t consider the benefits and the strengths of being on a shared IPs. ![]() They assume all their deliverability problems will disappear if they get a dedicated IP. In fact, senders regularly approach me to ask when is the right time for them to get a dedicated IP. There’s a whole belief system built around the idea that the best way to get good deliverability is to have your own dedicated IPs.
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